Stories

The "Canada Is Not For Sale" tote quickly became one of our most beloved products, and more importantly, it started a conversation. This tote has become so much more than an accessory. It’s a statement. And I wanted to share the story of what that statement truly means—to me, to our community, and to the people your purchase supports both here at home and around the world. It’s a statement of Canadian values. It’s about celebrating and protecting the things that can't be bought or sold: our sense of community, our cultural diversity, our healthcare, our natural landscapes, and our commitment to taking care of one another.

People often ask me, how does 1 apron provide 100 meals? It's a question I love to answer because it gets to the heart of our mission. For every single one of our handcrafted aprons you purchase, we provide 100 nutritious meals to people facing food insecurity. This isn’t a vague promise; it’s a core part of our business model, ensuring your decision to support us has a direct and measurable impact. While our meal promise is at the heart of what we do, it’s only one part of our story. Our mission has always been two-fold: to fight hunger and to empower women.

In a sunlit workshop in Delhi, India, the air hums with quiet focus, the rhythmic clatter of looms, and the aroma of morning chai. Here, a group of resilient women are doing more than just stitching fabric; they are weaving together threads of hope, dignity, and a brighter future for their families. Have you ever wondered who made your kitchen linens? In a world of anonymous, mass-produced goods, we wanted to close the distance between maker and user. That’s why every textile we produce comes with a hangtag personally signed by the woman who handcrafted it.